Diamond Pricing

Diamond pricing is subjective; it seems as though every diamond company claims to have the lowest prices. You will see many diamond industry leaders post prices with ranges of 15% or more on stones that have identical diamond grades on the same website. Is it possible for two white diamonds with an identical diamond clarity grade to be different in value? The answer is yes. That is why it is so important to consult with professionals before you make such a big decision.

At TOSOTO&Esther we are not hunting for certified diamonds that give false impressions to our customers. Instead, we are looking to form a long-term relationship with each of our customers: whether it’s your first time, or you’re a longtime client since we first opened in 1980, you can count on us to select the most attractive diamonds in their class. At TOSOTO&ESTHER, we pride ourselves in providing the most competitive diamond pricing available on stones that meet our strict quality standards for diamond cut, diamond color , and diamond clarity . At our Connecticut location, you will be able to view diamonds firsthand in our diamond grading rooms with a consultant who will help you to go beyond the 4c’s to understand diamond pricing and qualify your needs.

While you are at TOSOTO&Esther diamond center, you can view our extensive collection of designer engagement rings. If you want the ultimate diamond jewelry, our jewelry designers will use the diamond of your choice to custom-make an original piece at diamond pricing that you can live with.